Pat McGrath Labs Skin Fetish: Sublime Perfection Primer (£52)
The primer is one part moisturiser, one part FaceTune in a bottle. "It's a gel-cream that when applied to your skin, breaks into a water-like consistency and then dries to a velvety-matte finish," said Regina Maguire, senior vice president of global product innovation for Pat McGrath Labs who was also in attendance at the event. "The formula is over 50 percent water with a high level of high sodium hyaluronate, which acts like a moisture lock on the skin." It also contains ceramic fillers, which create a blurring effect on the skin, and glycerin, so if you have very oily skin, you can actually use it in place of your face cream.
McGrath often uses the primer on its own when the job calls for it. "For the menswear shows, we used just the primer because it gave the models' skin a slight matte, pulled-together feeling without looking like makeup," she said.